Charles Ballard

CEO of Jumia Kenya

Charles joined Jumia in 2019. Before being appointed CEO of Kenya, he served as Senior Vice President - Commercial, leading the development and transformation of GM categories across the group. He also worked in several leadership roles in Kenya including COO and Head of Performance & Planning. Prior to joining Jumia, Charles was a consultant at Sagaci Research, working on retail & e-commerce projects across more than 15 African countries. He was also Deputy CFO at ACTED, a humanitarian NGO in 40 developing countries worldwide. He began his career in Merger & Acquisitions in Paris & Hong-Kong. Charles holds a Master’s degree from the ESSEC Business School (France) and a Bsc in International Development from the London School of Economics - UoL/LSE (UK).