Back to News

How e-commerce supports African business growth (Video)

(McKinsey & Company) Africa’s booming e-commerce sector can not only jump-start small businesses but also help large companies enter a market full of energized consumers.

Africa has one of the most digitally connected populations on the planet, with 400 million internet users. Sacha Poignonnec, co-founder and co-CEO of Jumia, Africa’s largest internet group, discusses why the e-commerce opportunity in Africa is so great for SMEs in this interview with McKinsey & Company.


Read the whole transcript on McKinsey & Company