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Jumia Enlists Andre Iguodala for Some Muscle in Silicon Valley

(AdWeek) The tech-savvy NBA player will serve as an ambassador for the ecommerce platform in Silicon Valley.

Full-time NBA player and part-time tech enthusiast/investor Andre Iguodala is joining African ecommerce platform Jumia as an ambassador and a board member.

Iguodala will promote business development and technology in the U.S. on behalf of Lagos-based Jumia, the online marketplace founded in 2012 that sells 6 million products from more than 50,000 brands in 14 African countries, including Nigeria, Morocco, South Africa and Egypt.

“We appreciate his commitment and passion for the tech industry and for Africa, and we can’t wait to collaborate and accelerate our impact on the continent,” said Jumia co-founder Sacha Poignonnec in a statement. “Having Andre join our board sends the world the message that Africa has successful companies and great entrepreneurs, and that athletes can play a key role in contributing to their success.”

Read the whole article at AdWeek