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Jumia reports its trajectory since 2012

Nigeria, Jan. 11th 2018 — Jumia, Africa’s leading E-commerce company is pleased to announce that it reached the threshold of 1 billion visits across Africa in 2017. Other groundbreaking figures for 2017 include the number of products available on the platform which skyrocketed from 50,000 in 2012 to 5 million this year.

This growth was supported by the introduction of three main commercial events since the inception of Jumia in 2012, which have rallied around it millions of customers: Mobile Week, Jumia Anniversary and Jumia Black Friday. Jumia received over 100 million visits during this year’s edition of Black Friday, confirming Jumia Black Friday’s position as Africa’s favorite online shopping phenomenon. “Black Friday is now a day much anticipated in our markets and greatly celebrated by our customers” said Jeremy Hodara, co-CEO Jumia.
This year, for the first time, Jumia organized offline events merging music and deals for the campaign. In Nigeria, the company partnered with Trace, the global brand of Afro Urban entertainment, to put together the first music and deals festival (Mad Fest) which welcomed over 6,000 guests. In Kenya, a Black Friday concert was organized starring Sauti Sol, one of East Africa’s favorite band, while in Cote D’Ivoire, the Vice Champion of the World on 100m and 200m, Marie Josée Ta Lou, was the face of the Black Friday campaign.
“This showcases not only Jumia’s performance, but the state of the E-commerce industry in Africa” stated Jeremy Hodara.

If these other commercial events answer the needs of the customers, they also show the incredible growth and transformation of retail in Africa and the impact e-commerce has on the economy. The launch of Jumia Local, a program promoting sellers who manufacture and/or produce goods locally in Kenya, Egypt, Nigeria and Algeria has rallied around it millions of customers who have bought more than 2 million local items during this year’s Black Friday.
“We are promoting local sellers on our website but we are also giving them the means to expand more rapidly than ever. In 2017, we provided a platform, support and training to over 50,000 sellers who use our service to grow their businesses. We are particularly proud of the launch of the Jumia Lending Program which offers Jumia vendors secured and affordable credit facilities.” stated Sacha Poignonnec, Co-Ceo of Jumia.

In 2018, the company plans to continue to invest in its operations across the continent, with the goal to provide African consumers with improved selection of product, better prices and faster deliveries. Jumia will also continue to explore strategic opportunities, including through a fundraising round to support the growth and the development of the business.
Jumia wishes everyone a very happy new year 2018 !


About Jumia Black Friday

Jumia introduced the commercial event in Nigeria in 2013. Building on the success of the first campaign, Jumia Black Friday was extended to the company’s other countries including Egypt, Kenya, Morocco and Cote D’Ivoire. In 2017, Jumia received over 100 million visits. From a one day event, Jumia Black Friday became a two weeks shopping event before turning to a month long shopping season in 2017 across 13 African countries.


About Jumia

Jumia is a leading online platform offering African consumers millions of products and services to help them save time and money. It was founded in 2012 with the belief that the Internet can improve people’s lives in Africa. Observing the challenges that people face everyday (poor infrastructures, bad traffic, limited choice, limited information, expensive products and services just to name a few), we saw a huge opportunity to leverage the Internet and use it to connect people and provide them with a solution to fulfill their daily needs. Therefore, we embarked on the journey to build a company that has a very simple mission: expand your horizons.



This press release may contain forward looking statements. These forward-looking statements can be identified by the use of forward-looking terminology, including the terms “plans” or “expects” or comparable terminology. These forward-looking statements are not historical facts. By their nature, forward-looking statements involve risks and uncertainties because they relate to events and depend on circumstances that may or may not occur in the future. We caution you that forward-looking statements are not guarantees of future performance and actual developments may differ materially from those made in or suggested by the forward-looking statements.



Bertille Guitton

Head of PR and Communications Jumia Group

[email protected]