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Tanzania: New Jumia CEO Keen to Change Shopping Culture

Dar es Salaam — E-commerce is growing and Jumia Tanzania’s new CEO Zadok Prescott aims at instilling an online shopping culture in the country

“I know the road to success is not a bed of roses. It has its ups and downs, but I want to ensure that Jumia delivers the goods at reasonable prices,” says Mr Prescott.

That will be done through changing the mindset of Tanzanians.

The native of Zimbabwe, born in the 1980s, Prescott grew up and schooled there before moving to the UK for his secondary and university studies.

He is fluent in English and can speak basic Swahili, Ndebele, French and a little ancient Greek.

He holds a bachelor degree in engineering and a master’s degree in theology from Oxford University.

He wants his company to serve its customers quickly and conveniently to their doors and pay on delivery, making sure that there is no risk!

“I am confident that, these three components will help people accelerate the adoption of online shopping in Tanzania and match the great e-commerce markets like China, the US and Europe,” he notes.

Read the whole story on All Africa