I am an expert in customer relations and customer operations management with over 10 years of experience across different industries. I joined Jumia Algeria in 2022 as the Head of Customer Service where I led and oversaw the organization's customer service operations before transitioning to Chief Operations Officer in 2023.
I particularly value the emphasis on teamwork, as well as the stimulating prospect of daily operational challenges that provide ongoing opportunities for learning and collaboration.

I am currently the Head of Marketplace at Jumia Nigeria where I lead our efforts to acquire new sellers & brands while ensuring we have strong growth partnerships with existing sellers across multiple categories. I began my Jumia journey in 2014 as Sourcing Associate and have transitioned through various roles from Operations to Commercial. I am highly skilled in Business Planning, Analysis & Strategy and passionate about changing people’s lives through technology.
What I love most about working at Jumia are the strong friendships I have built over time and the always available learning opportunities arising from our ambition to achieve big goals.

"You don't need a title to be a leader" at Jumia. That is my motto: there is a leader in each of us, so we must be ambitious and act on it. I really like the simplicity and availability of the management teams, the friendly and warm work environment as well as the availability and kindness of the HR.
I joined Jumia in February 2015 as Customer Service Agent and changed roles 3 times before being promoted to Customer Experience Manager in August 2017 and moving to a role of JForce Expansion Manager in 2019.

I started off as an intern in Jumia over 6 years ago and I have since changed roles 4 times in 5 years! What I have learnt in Jumia is that where there is a will, there is a way and that I should never content with little if I can bring more to the table.
I believe women will play a pivotal role as leaders in Africa’s e-commerce journey and I love how Jumia empowers women and gives them opportunity to grow even with little experience. As a leader, I share and assume my team’s opinions and help them grow.
I am currently the Central Project Manager on Cost Efficiency.

What I love about Jumia is our persistent drive to improve the quality of everyday life through innovation, technology, people development and priority on customer satisfaction.
Over the years, aside from experience gained in Operations and Customer Experience, I've become more exposed to professional business constructs and detailed oriented results . Core among what I have learnt: a business environment with satisfaction as an ultimate goal cannot happen without putting people first.
At Jumia, I explored different functions from Jumia Services to Customer Experience and Operations mostly since 2017 and am currently working as Head of CXP.