I am an expert in customer relations and customer operations management with over 10 years of experience across different industries. I joined Jumia Algeria in 2022 as the Head of Customer Service where I led and oversaw the organization's customer service operations before transitioning to Chief Operations Officer in 2023.
I particularly value the emphasis on teamwork, as well as the stimulating prospect of daily operational challenges that provide ongoing opportunities for learning and collaboration.

What do I love about Jumia? Growing and encouraging leadership of the company. Our belief at Jumia is that everyone can act as a leader and hold leadership functions. We welcome new ideas and execute them, test and learn to keep growing.
Holding a master's degree in logistics, I joined Jumia in 2014 as Retail Buying Operations Associate. 2 years later, we launched Jumia Marketplace and I joined that team for 2 years as Vendor Relationship Manager, then as Head of University and Communication. A few role changes later, I am a Key Account Manager.

"You don't need a title to be a leader" at Jumia. That is my motto: there is a leader in each of us, so we must be ambitious and act on it. I really like the simplicity and availability of the management teams, the friendly and warm work environment as well as the availability and kindness of the HR.
I joined Jumia in February 2015 as Customer Service Agent and changed roles 3 times before being promoted to Customer Experience Manager in August 2017 and moving to a role of JForce Expansion Manager in 2019.

I have learnt a lot since I joined Jumia way back in 2016! At Jumia I have been cultured to think positively, do what is right not what is easy, manage a team, respect and nourish my work life balance and to be grateful and fair as a manager.

All our work and work environment culture are focused on how to satisfy both consumers and vendors and I enjoy that!

I started my professional career with Jumia as a VDO agent 5 years ago and moved to quality auditor in 2018. Today, I work as an Outbound Manager.

Jumia has helped me grow so much - both at a personal and professional level. During my time here, I have learned that e-commerce is so much more than just selling products, but that it's all about connecting with people and making a positive impact in the community. I feel so fortunate to work with a passionate team, and look forward to many more years of learning and growing together.
My journey at Jumia started over 8 years ago with Jumia Egypt and I am now Head of Traffic Ops today. Before Jumia, I worked in the Customer Service department in different companies in Egypt.