I am an expert in customer relations and customer operations management with over 10 years of experience across different industries. I joined Jumia Algeria in 2022 as the Head of Customer Service where I led and oversaw the organization's customer service operations before transitioning to Chief Operations Officer in 2023.
I particularly value the emphasis on teamwork, as well as the stimulating prospect of daily operational challenges that provide ongoing opportunities for learning and collaboration.

As a legal practitioner with 17+ years professional experience in the areas of logistics and supply chain, finance, mergers and acquisitions, international business, energy and infrastructure, I recently joined Jumia in 2023 as Country Head of Legal, NG.
What I love most about Jumia is that the company has afforded me the opportunity to add value, be recognized and rewarded for adding such value. Indeed, Jumia lets the best people and ideas grow- one of the Company’s core values. A fast paced environment that presents a variety of opportunities to proffer solutions, my skills as a lawyer are enhanced day by day and I am loving every minute of working here.

I am a good listener and enjoy solving people's problems. Jumia is literally a 3.0 university where one can grow fast personally and professionally. I joined Jumia Senegal in 2018 as a vendor experience agent and took the lead of the department in November 2019 thanks to my work and professionalism. Now, I have transitioned to lead the JForce team.
Before Jumia, my experiences in previous companies allowed me to develop listening skills and especially the importance of teamwork, which is really essential at Jumia.

"You don't need a title to be a leader" at Jumia. That is my motto: there is a leader in each of us, so we must be ambitious and act on it. I really like the simplicity and availability of the management teams, the friendly and warm work environment as well as the availability and kindness of the HR.
I joined Jumia in February 2015 as Customer Service Agent and changed roles 3 times before being promoted to Customer Experience Manager in August 2017 and moving to a role of JForce Expansion Manager in 2019.

What I love about Jumia is our persistent drive to improve the quality of everyday life through innovation, technology, people development and priority on customer satisfaction.
Over the years, aside from experience gained in Operations and Customer Experience, I've become more exposed to professional business constructs and detailed oriented results . Core among what I have learnt: a business environment with satisfaction as an ultimate goal cannot happen without putting people first.
At Jumia, I explored different functions from Jumia Services to Customer Experience and Operations mostly since 2017 and am currently working as Head of CXP.