Business

Making it easy to do business in Africa
Jumia Marketplace offers goods from a large and diverse group of sellers across a wide range of categories including apparel, smartphones, electronics, homeware and beauty. Jumia also provides consumers with easy access to a number of services, such as every-day digital services including airtime recharge, utility bills payment, and transport ticketing.
Jumia Logistics facilitates the convenient and reliable delivery of goods. It consists of a large network of leased warehouses, pick-up stations for consumers, and drop off locations for sellers and more than 300 third-party logistics service providers, whom we integrate and manage through our proprietary technology, data, and processes.
Overview
We are active in three regions in Africa, which consist of 8 countries that together accounted for 53% of Africa's GDP of $2.87 trillion, and 69% of Africa's consumer expenditure of $2.18 trillion in 2023, according to the IMF and World Bank, respectively.
Expertise
We have unique local expertise and execution to help businesses connect with the growing population in Africa.