I am an expert in customer relations and customer operations management with over 10 years of experience across different industries. I joined Jumia Algeria in 2022 as the Head of Customer Service where I led and oversaw the organization's customer service operations before transitioning to Chief Operations Officer in 2023.
I particularly value the emphasis on teamwork, as well as the stimulating prospect of daily operational challenges that provide ongoing opportunities for learning and collaboration.

I started off as an intern in Jumia over 6 years ago and I have since changed roles 4 times in 5 years! What I have learnt in Jumia is that where there is a will, there is a way and that I should never content with little if I can bring more to the table.
I believe women will play a pivotal role as leaders in Africa’s e-commerce journey and I love how Jumia empowers women and gives them opportunity to grow even with little experience. As a leader, I share and assume my team’s opinions and help them grow.
I am currently the Central Project Manager on Cost Efficiency.

Jumia has helped me grow so much - both at a personal and professional level. During my time here, I have learned that e-commerce is so much more than just selling products, but that it's all about connecting with people and making a positive impact in the community. I feel so fortunate to work with a passionate team, and look forward to many more years of learning and growing together.
My journey at Jumia started over 8 years ago with Jumia Egypt and I am now Head of Traffic Ops today. Before Jumia, I worked in the Customer Service department in different companies in Egypt.

Jumia is a company with a real vision and mission. We are building a digital Africa, connecting Africans with each other, bringing consumer goods and services to all. I share this vision and I am given the opportunity to actually play my part to make a change. It is not always easy but we believe that "where there’s a will, there’s a way".

Working at Jumia is fun. Each day is a surprise. I joined Jumia in 2019. It’s been over two years now, and I can still feel that I am learning everyday and improving myself at internet speed. Everyone is always willing to help. I can see and feel how great of a change I have made possible and really enjoy working with all my dear colleagues. Before Jumia I worked as an Amazon seller for about 2.5 years in the e-commerce industry, at Yihao Tech.

I became a part of Jumia in 2019, initially serving as a Human Resource Associate. Subsequently, I earned a promotion to the position of Human Resource Business Partner. Prior to joining Jumia, my professional background includes experience in the manufacturing industry, as well as being a Human Resource consultant.
What I appreciate about Jumia is its inclusive culture. Jumia provides a work environment that values and respects the diversity of its employees. At Jumia individuals of different backgrounds, experiences, perspectives, and identities feel welcome, accepted, and valued.