I am an expert in customer relations and customer operations management with over 10 years of experience across different industries. I joined Jumia Algeria in 2022 as the Head of Customer Service where I led and oversaw the organization's customer service operations before transitioning to Chief Operations Officer in 2023.
I particularly value the emphasis on teamwork, as well as the stimulating prospect of daily operational challenges that provide ongoing opportunities for learning and collaboration.

What I love about Jumia is our persistent drive to improve the quality of everyday life through innovation, technology, people development and priority on customer satisfaction.
Over the years, aside from experience gained in Operations and Customer Experience, I've become more exposed to professional business constructs and detailed oriented results . Core among what I have learnt: a business environment with satisfaction as an ultimate goal cannot happen without putting people first.
At Jumia, I explored different functions from Jumia Services to Customer Experience and Operations mostly since 2017 and am currently working as Head of CXP.

I started off as an intern in Jumia over 6 years ago and I have since changed roles 4 times in 5 years! What I have learnt in Jumia is that where there is a will, there is a way and that I should never content with little if I can bring more to the table.
I believe women will play a pivotal role as leaders in Africa’s e-commerce journey and I love how Jumia empowers women and gives them opportunity to grow even with little experience. As a leader, I share and assume my team’s opinions and help them grow.
I am currently the Central Project Manager on Cost Efficiency.

As a legal practitioner with 17+ years professional experience in the areas of logistics and supply chain, finance, mergers and acquisitions, international business, energy and infrastructure, I recently joined Jumia in 2023 as Country Head of Legal, NG.
What I love most about Jumia is that the company has afforded me the opportunity to add value, be recognized and rewarded for adding such value. Indeed, Jumia lets the best people and ideas grow- one of the Company’s core values. A fast paced environment that presents a variety of opportunities to proffer solutions, my skills as a lawyer are enhanced day by day and I am loving every minute of working here.

What do I love about Jumia? Growing and encouraging leadership of the company. Our belief at Jumia is that everyone can act as a leader and hold leadership functions. We welcome new ideas and execute them, test and learn to keep growing.
Holding a master's degree in logistics, I joined Jumia in 2014 as Retail Buying Operations Associate. 2 years later, we launched Jumia Marketplace and I joined that team for 2 years as Vendor Relationship Manager, then as Head of University and Communication. A few role changes later, I am a Key Account Manager.