I am an expert in customer relations and customer operations management with over 10 years of experience across different industries. I joined Jumia Algeria in 2022 as the Head of Customer Service where I led and oversaw the organization's customer service operations before transitioning to Chief Operations Officer in 2023.
I particularly value the emphasis on teamwork, as well as the stimulating prospect of daily operational challenges that provide ongoing opportunities for learning and collaboration.

Jumia is a leading African player in the FinTech arena. To me, it represents an opportunity to learn and participate in building Africa's digital economy for a huge market and witness the impact we can have on people's lives. I realize how today's techologies can help out both consumers and vendors to have such a secure and satisfactory online experience that is more enjoyable and smarter than a personal assistant in your own pocket.

I joined JumiaPay in July 2019 as senior backend developer and since then I have been working in the payment integration team.
Before Jumia, I was working at Seal-Software specializing in contract analysis, as senior software engineer, at Oracle as application Engineer, and EDS as information associate.

What I love about Jumia is our persistent drive to improve the quality of everyday life through innovation, technology, people development and priority on customer satisfaction.
Over the years, aside from experience gained in Operations and Customer Experience, I've become more exposed to professional business constructs and detailed oriented results . Core among what I have learnt: a business environment with satisfaction as an ultimate goal cannot happen without putting people first.
At Jumia, I explored different functions from Jumia Services to Customer Experience and Operations mostly since 2017 and am currently working as Head of CXP.

"You don't need a title to be a leader" at Jumia. That is my motto: there is a leader in each of us, so we must be ambitious and act on it. I really like the simplicity and availability of the management teams, the friendly and warm work environment as well as the availability and kindness of the HR.
I joined Jumia in February 2015 as Customer Service Agent and changed roles 3 times before being promoted to Customer Experience Manager in August 2017 and moving to a role of JForce Expansion Manager in 2019.

Jumia is a company with a real vision and mission. We are building a digital Africa, connecting Africans with each other, bringing consumer goods and services to all. I share this vision and I am given the opportunity to actually play my part to make a change. It is not always easy but we believe that "where there’s a will, there’s a way".

Working at Jumia is fun. Each day is a surprise. I joined Jumia in 2019. It’s been over two years now, and I can still feel that I am learning everyday and improving myself at internet speed. Everyone is always willing to help. I can see and feel how great of a change I have made possible and really enjoy working with all my dear colleagues. Before Jumia I worked as an Amazon seller for about 2.5 years in the e-commerce industry, at Yihao Tech.