I am an expert in customer relations and customer operations management with over 10 years of experience across different industries. I joined Jumia Algeria in 2022 as the Head of Customer Service where I led and oversaw the organization's customer service operations before transitioning to Chief Operations Officer in 2023.
I particularly value the emphasis on teamwork, as well as the stimulating prospect of daily operational challenges that provide ongoing opportunities for learning and collaboration.

I have learnt a lot since I joined Jumia way back in 2016! At Jumia I have been cultured to think positively, do what is right not what is easy, manage a team, respect and nourish my work life balance and to be grateful and fair as a manager.

All our work and work environment culture are focused on how to satisfy both consumers and vendors and I enjoy that!

I started my professional career with Jumia as a VDO agent 5 years ago and moved to quality auditor in 2018. Today, I work as an Outbound Manager.

I became a part of Jumia in 2019, initially serving as a Human Resource Associate. Subsequently, I earned a promotion to the position of Human Resource Business Partner. Prior to joining Jumia, my professional background includes experience in the manufacturing industry, as well as being a Human Resource consultant.
What I appreciate about Jumia is its inclusive culture. Jumia provides a work environment that values and respects the diversity of its employees. At Jumia individuals of different backgrounds, experiences, perspectives, and identities feel welcome, accepted, and valued.

Jumia has helped me grow so much - both at a personal and professional level. During my time here, I have learned that e-commerce is so much more than just selling products, but that it's all about connecting with people and making a positive impact in the community. I feel so fortunate to work with a passionate team, and look forward to many more years of learning and growing together.
My journey at Jumia started over 8 years ago with Jumia Egypt and I am now Head of Traffic Ops today. Before Jumia, I worked in the Customer Service department in different companies in Egypt.

"You don't need a title to be a leader" at Jumia. That is my motto: there is a leader in each of us, so we must be ambitious and act on it. I really like the simplicity and availability of the management teams, the friendly and warm work environment as well as the availability and kindness of the HR.
I joined Jumia in February 2015 as Customer Service Agent and changed roles 3 times before being promoted to Customer Experience Manager in August 2017 and moving to a role of JForce Expansion Manager in 2019.