I became a part of Jumia in 2019, initially serving as a Human Resource Associate. Subsequently, I earned a promotion to the position of Human Resource Business Partner. Prior to joining Jumia, my professional background includes experience in the manufacturing industry, as well as being a Human Resource consultant.
What I appreciate about Jumia is its inclusive culture. Jumia provides a work environment that values and respects the diversity of its employees. At Jumia individuals of different backgrounds, experiences, perspectives, and identities feel welcome, accepted, and valued.

It's been years of constant challenges that have provided me with the ideal environment for professional growth. Together, the freedom and trust that is placed on employees are fundamental factors for building a successful career. I feel proud to contribute to the company's growth and happy to see how Jumia empowers people's development.

I joined Jumia in 2015 as a Junior web developer and became a Technical Lead. Since then I've worked in internal tools for user access management, software for customer communications and Jumia website search engine.
My background before I joined Jumia was mainly related to software development for healthcare institutions, working for Alert Life Sciences Computing

I am an expert in customer relations and customer operations management with over 10 years of experience across different industries. I joined Jumia Algeria in 2022 as the Head of Customer Service where I led and oversaw the organization's customer service operations before transitioning to Chief Operations Officer in 2023.
I particularly value the emphasis on teamwork, as well as the stimulating prospect of daily operational challenges that provide ongoing opportunities for learning and collaboration.

What I love about Jumia is our persistent drive to improve the quality of everyday life through innovation, technology, people development and priority on customer satisfaction.
Over the years, aside from experience gained in Operations and Customer Experience, I've become more exposed to professional business constructs and detailed oriented results . Core among what I have learnt: a business environment with satisfaction as an ultimate goal cannot happen without putting people first.
At Jumia, I explored different functions from Jumia Services to Customer Experience and Operations mostly since 2017 and am currently working as Head of CXP.

I started off as an intern in Jumia over 6 years ago and I have since changed roles 4 times in 5 years! What I have learnt in Jumia is that where there is a will, there is a way and that I should never content with little if I can bring more to the table.
I believe women will play a pivotal role as leaders in Africa’s e-commerce journey and I love how Jumia empowers women and gives them opportunity to grow even with little experience. As a leader, I share and assume my team’s opinions and help them grow.
I am currently the Central Project Manager on Cost Efficiency.