Jumia offered me the opportunity to discover the e-commerce universe and I am honored to be part of this amazing journey!

I joined Jumia as Head of category Sportswear, a top category that grew a lot by integrating key brands, and I am currently the Head of Sales after 4 years in Jumia Algeria . Before Jumia, I was part of the national team of athleticism and worked in the automobile industry after my business studies.

Over the last months, I have invested a lot of time and effort in mastering all the evolving processes that the Vendor Experience department has undergone which led me to take over the role of head of department myself in the absence of my manager. I have had the opportunity to take initiatives as long as it positively impacted the experience of our vendors. I am passionate about what I do and I am guided by the desire to pass on everything I know to my colleagues. I really enjoy the daily collaboration we experience at Jumia.

I joined Jumia Algeria in 2019 after a few internship opportunities in different industries.

Becoming a part of Jumia has been, so far, my most exciting experience. Launching a whole new service in an emerging country was definitely a real challenge that pushed me to my limits and that allowed me to overcome some doubts I had about changing the consumption’s mode in African markets. I have learned that resilience and perseverance are the key factors to achieve excellence and become a true market leader. It has been a very strong educational journey and I hope to keep on learning everyday from its outstanding achievements.

I joined Jumia Food in June 2013 as Country Manager to help launch and develop online food ordering and on-demand services in Morocco and Algeria. Prior to Jumia Food, I worked for 2 years as a Sales Account Representative at Amazon France in the marketplace department to help recruit and grow professional vendors on the platform. I also worked as Project Manager at the Coca-Cola Company in Paris and as Sales Assistant at the Société Générale Corporate and Investment Banking.

Being part of the central team, effectively coordinating with 10+ other countries in Africa is challenging (to say the least). Not only are you managing across different time zones and cultures, you are also dealing with varying skill sets and experiences in the countries. This has allowed me to further enhance my communication skills, wherein I am more conscious of my audience and have to tailor the key message accordingly.

I’ve had the privilege of working in some of the best companies in the region and Jumia is no different. I often get asked what is special about Jumia and my response always is that Jumia is not just a company, it’s a university. Jumia allows you to learn while you are executing things at a rocket pace. You are continuously being challenged to grow which allows you to develop a growth mindset, where you need to start challenging every assumption and look for new ways to grow.

Having spent most of my career in e-commerce marketing, I've scaled performance and growth marketing at Daraz in South Asia; as well as established some of the biggest brands in the tech industry, while working at Careem in Pakistan. My big accomplishments include successfully introducing and launching mega online shopping events such as Black Friday and 11.11 in South Asia, rebranding Daraz’s identity post Alibaba acquisition, and building and scaling growth marketing along with some of the best online marketing talents in the region.

From the get-go I have been learning to work on complex problems with an open-minded team of peers and managers, learning in the process the best approaches for solving typical and new problems from a unique angle, an african angle. The team's passion to build a company that makes life easier for all Africans and African businesses to grow and thrive off is my number one motivation to work at Jumia.

I am a Jumia-made Supply Chain Expert! Having been with Jumia since 2014 and I am now Head of logistics in Jumia Egypt.