Our Mission

Jumia was founded in 2012 on the basis of a very strong belief: Internet can improve people’s lives in Africa. Observing the challenges that people face every day (poor infrastructures, bad traffic, limited choice, limited information, expensive products and services just to name a few), we saw a huge opportunity to leverage Internet and use it to connect people and provide them with a solution to fulfill their daily needs. Therefore, we embarked on the journey to build a company that has a very simple mission: expand your horizons.

Giving access to new services to customers

Internet has the power to transform everyone’s life. This is all possible because people connect to our platform to access services and products they need, in an environment that we have designed for them, addressing their needs and expectations on quality, choice, price, trust and convenience.

Enabling African companies to grow

Over 500,000 local African companies are making business on Jumia every day. We are taking the entire economy online and enabling small, medium and large African companies to find new customers and serve them in a new way.

Creating sustainable impact for Africa

Internet also opens new horizons for African talents. We are creating new jobs – directly and indirectly, new skills which did not exist before on the continent. Internet allows us to empower a new generation to build their life and make their countries better.

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