Welcome to Jumia

Our mission

We believe that technology has the potential to transform everyday life in Africa, for the better. We built Jumia to help consumers access millions of goods and services conveniently and at the best prices while opening up a new way for sellers to reach consumers and grow their businesses.

What we do

Serving Consumers

Jumia delivers innovative, convenient and affordable online services to consumers in Africa that help them fulfil their everyday needs.

Empowering Businesses

Jumia takes African economies online, helping small and large businesses grow and reach new consumers, empowering a new generation to build their lives and make their communities better.

Key figures

1.1+ Billion

Visits on the website in 2021


Active Sellers

Every 2 seconds

One transaction is done

34+ Million

Orders in 2021

50+ Million


8 Million

Active Consumers across Africa