Abdesslam Benzitouni

Group Head of Public Relations and Communication

Abdeslam joined Jumia Group in 2014 to set up the Public Relations and Communication department for the travel and Food delivery section during its expansion in Africa. In 2018, he transitioned to oversee all the Group activities related to the communication strategy for the IPO at the New York Stock Exchange. He has been since then the VP Head of Communication of Jumia, also supporting financial reports, Institutional Affairs and ESG topics. Before joining Jumia, Abdeslam spent more than 12 years as a journalist, chief editor in Paris (France), reporting on African developments for prominent media outlets. His passion for Africa led him to travel across more than 35 countries across the continent, writing travel books and articles that showcased its diversity and dynamism. Abdeslam relocated to Dakar, Senegal, with his family after spending five years in Nairobi, Kenya.