The Ministry of Industry and Trade of Morocco signed a partnership agreement with Jumia

This new partnership will make it possible to support the digitization of local commerce, in particular through the referencing of more than 10,000 merchants at the level of these two platforms by 2025.

The Minister of Industry and Trade, Ryad Mezzour, signed two partnership agreements, with the locomotives of the e-commerce sector in Morocco "JUMIA" and "GLOVO".

10,000 jobs will be created thanks to these agreements, revealed a press release from the Ministry of Industry and Commerce, stressing that this new partnership will make it possible to support the digitization of local commerce, in particular through the referencing of more than 10,000 merchants at the level of these two platforms by 2025. It also aims to train traders in collaboration with the CCIS and professional associations, technical support for the MRTB and encouragement of the "made in Morocco" product nationally and internationally.

The digitization of the sector was also at the top of the priorities of the Ministry of Industry and Trade for the development of national trade. In this sense, the ministry has set up suitable offers for the digitization of local commerce in partnership with the Digital Development Agency and pioneering locomotives in the e-commerce sector.

“Digitalization is a foundation for the development of national trade,” said the Minister. And to add that a new era focused on strengthening the competitiveness of the sector is envisaged through " the establishment of a homogeneous digital ecosystem promoting the resilience, agility, security and growth of the sector, in perfect symbiosis with the Royal Vision and the ambitions of the new development model which places digitalization among the five development challenges of the Kingdom ”.

In this register, the national trade digitalization platform (MRTB), launched in April 2022, will make it possible to develop digital solutions adapted to the needs of traders and consumers, by strengthening the innovation capacities of Moroccan entrepreneurs carrying out digital projects in high-added value in the trade sector, the statement continued.

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