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E-Commerce in Rural Areas of Nigeria
October 9, 2025Report
Rural e-commerce is accelerating in Nigeria, with over half of Jumia orders now coming from secondary cities and remote areas.
With over 350 Pickup Stations nationwide and a network of 67 logistics partners, Jumia is expanding access and last-mile efficiency, connecting underserved communities to the digital economy.
About Jumia
Jumia is a leading e-commerce platform in Africa. Our marketplace is supported by our proprietary logistics business, Jumia Logistics, and our digital payment and fintech platform, JumiaPay. Jumia Logistics enables the seamless delivery of millions of packages while JumiaPay facilitates online payments and the distribution of a broad range of digital and financial services.
Follow us on, Linkedin Jumia Group and X @Jumia_Group
For more information about Jumia:
Abdesslam Benzitouni
[email protected]
