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E-Commerce in Rural Areas of Nigeria

October 9, 2025Report

Rural e-commerce is accelerating in Nigeria, with over half of Jumia orders now coming from secondary cities and remote areas.

With over 350 Pickup Stations nationwide and a network of 67 logistics partners, Jumia is expanding access and last-mile efficiency, connecting underserved communities to the digital economy.

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About Jumia

Jumia is a leading e-commerce platform in Africa. Our marketplace is supported by our proprietary logistics business, Jumia Logistics. Jumia Logistics enables the seamless delivery of millions of packages.

Follow us on, Linkedin Jumia Group and X @Jumia_Group

For more information about Jumia:
Abdesslam Benzitouni
[email protected]