Expanding online marketplaces across secondary cities – lessons from Côte d’Ivoire

April 1, 2022Report

Increasing internet connectivity and mobile phone use across Africa is paving the way for the growth of e-commerce across the continent. Between 2014 to 2018, the number of online shoppers in Africa increased on average by 18 per cent every year, compared to a global average of 12 per cent. This surge is driven by Africa’s growing young, urban and digitised population.

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About Jumia

Jumia is a leading e-commerce platform in Africa. Our marketplace is supported by our proprietary logistics business, Jumia Logistics, and our digital payment and fintech platform, JumiaPay. Jumia Logistics enables the seamless delivery of millions of packages while JumiaPay facilitates online payments and the distribution of a broad range of digital and financial services.

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For more information about Jumia:
Abdesslam Benzitouni
[email protected]