COVID-19 : Jumia & Mastercard incentivize consumers to use cashless payments for essential products in Africa

Lagos (Nigeria), 11 May, 2020: Jumia, Africa’s leading e-commerce platform and Mastercard today announced a partnership to incentivize the use of cashless payments platforms as people look for safer ways to pay in the wake of the COVID-19 pandemic.

Through this initiative, consumers who purchase essential products using their Mastercard on the Jumia platform will receive up to a 10 per cent discount on their order, encouraging consumers to safely transact using digital payment channels and avoid human-to-human contact, in line with recommendations from global and regional health authorities and governments.

The discount offer from Mastercard and Jumia will be available in five countries including Nigeria, Egypt, Kenya, Côte d’Ivoire and Ghana.

Commenting on the partnership, Raghav Prasad, Division President, Sub-Saharan Africa, Mastercard, said: “Our mission at Mastercard is to connect and power up a world beyond cash that benefits everyone, everywhere through transactions that are safe, simple, smart, and accessible. Our partnership with Jumia seeks to further encourage Mastercard consumers to stay safe by using available digital payment platforms to purchase their essential items all from the comfort of their own homes in a clean, seamless and convenient experience. We look forward to further collaborations with our partners to continue delivering such relevant solutions, enabling people to #staysafe.”

Consumers in these six markets can be a part of this promotional offer by logging on to the Jumia platform, shop and pay for their essential goods on the JumiaPay portal, using their Mastercard, and automatically receive up to 10 percent discount.

About Mastercard

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all. Mastercard is the sole corporate donor to the Mastercard Impact Fund.

Media Contacts:
Toju Egbebi
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