CAN THE RURAL MARKETS UNLOCK PROFITS FOR AFRICAN E-COMMERCE?

Jumia launches Brands Festival campaign to promote authentic brands

Jumia reduces losses by over 90% in Q4 amid focus on restoring order and GMV growth (TechCrunch)

African online retailer Jumia's Q4 losses narrow on cost savings (Reuters)

Renaud Glenisson (DG de JUMIA CI): "Désormais Jumia vous livre tout et partout en Côte d’Ivoire" (Publi-info)