Press>News>Promise and Perils: Scaling up businesses in sub-Saharan AfricaNewsPromise and Perils: Scaling up businesses in sub-Saharan AfricaNovember 15, 2019ResearchPreviousNextMore NewsPromise and Perils: Scaling up businesses in sub-Saharan AfricaGoogle Case Study: Jumia harnesses machine learning to optimise bids while boosting conversions
