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Morocco: Ministry of Handicrafts partners with Jumia to boost online sales

Moroccan ministry of handicrafts has teamed up with Jumia e-commerce platform to help artisans sell their products online and alleviate the impact of the coronavirus pandemic, which affected the craft industry as other sectors of the economy of the North African Kingdom.

Thanks to the agreement sealed lately with Jumia-Morocco, the leading online retailers will enable the craftspeople to use its digital platforms to market their products and have access to millions of internet shoppers.

The partnership aims to support the handicraft trade, artisans, cooperatives and small businesses operating in the sector. They will benefit from Jumia’s wide distribution network, logistics, electronic payment system and services.

The craft sector employs 20 pc of Morocco’s work force, encourages the growth of small and medium-sized enterprises, and promotes regional development in a sector that accounts for 7 pc of Moroccan GDP. More than 2.3 people work as artisans in Morocco where women represent 80 pc of the workers in the handcrafting sector.

The Moroccan government has worked out a strategy to improve the way artisans work and thus increase their incomes while keeping alive ancient skills and a rich tradition of a centuries-old artisanship.

About Jumia:

Jumia is a leading e-commerce platform in Africa. It is built around a marketplace, Jumia Logistics, and JumiaPay. The marketplace helps millions of consumers and thousands of sellers to connect and transact. Jumia Logistics enables the delivery of millions of packages through our network of local partners. JumiaPay facilitates the payments of online transactions within the Jumia’s ecosystem. With over 1 billion people and 500 million internet users in Africa, Jumia believes that e-commerce is making people’s lives easier by helping them shop and pay for millions of products at the best prices wherever they live. E-commerce is also creating new opportunities for SMEs to grow, and job opportunities for a new generation to thrive.