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Morocco: Ministry of Handicrafts partners with Jumia to boost online sales

September 16, 2020Company NewsMorocco

Moroccan ministry of handicrafts has teamed up with Jumia e-commerce platform to help artisans sell their products online and alleviate the impact of the coronavirus pandemic, which affected the craft industry as other sectors of the economy of the North African Kingdom.

Thanks to the agreement sealed lately with Jumia-Morocco, the leading online retailers will enable the craftspeople to use its digital platforms to market their products and have access to millions of internet shoppers.

The partnership aims to support the handicraft trade, artisans, cooperatives and small businesses operating in the sector. They will benefit from Jumia’s wide distribution network, logistics, electronic payment system and services.

The craft sector employs 20 pc of Morocco’s work force, encourages the growth of small and medium-sized enterprises, and promotes regional development in a sector that accounts for 7 pc of Moroccan GDP. More than 2.3 people work as artisans in Morocco where women represent 80 pc of the workers in the handcrafting sector.

The Moroccan government has worked out a strategy to improve the way artisans work and thus increase their incomes while keeping alive ancient skills and a rich tradition of a centuries-old artisanship.

About Jumia

Our mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to consumers, while helping businesses grow as they use our platform to reach and serve consumers.

Jumia is the leading pan-African e-commerce platform active in six regions in Africa, which consist of 14 countries. Our platform consists of our marketplace, which connects sellers with consumers, our logistics service, which enables the shipment and delivery of packages from sellers to consumers, and our payment service, which facilitates transactions among participants active on our platform in selected markets.

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For more information about Jumia: Abdesslam Benzitouni [email protected]