Jumia Launches Buy Now, Pay Later Service in Algeria in Partnership with Diar Dzair

• Jumia Announces Launch of “Buy Now, Pay Later” Service in Algeria and Expansion of Financial Services

• The Service Aims to Facilitate Online Shopping and Enable Customers to Pay in Installments

Jumia, the leading e-commerce platform in Africa, has launched its “Buy Now, Pay Later” (BNPL) service in Algeria in partnership with Diar Dzair, a company specializing in financial services.

Service Details

This initiative aims to simplify online shopping by allowing customers to pay in installments, thereby promoting the use of digital financial services in the country.

Liès-Paul Mollard, CEO of Jumia Algeria,, stated:

“This new service is part of the company’s efforts to build a more inclusive e-commerce environment and to boost the growth of the digital economy.”

He added that integrating innovative payment solutions aligns with global trends and seeks to enhance consumers’ purchasing power.

The “Buy Now, Pay Later” service represents a strategic step in supporting Jumia’s expansion in the Algerian market.

It is expected to increase sales and broaden the customer base by offering flexible payment options.

This move also addresses key challenges in the local market, such as the limited availability of electronic payment methods and the low purchasing power in a market that still relies heavily on cash transactions.

By expanding its ecosystem of financial services, Jumia aims to accelerate the adoption of digital payments in Algeria and make online shopping more convenient and accessible for consumers across the country.

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