E-commerce now bets on rural areas to grow market

E-commerce and Online Shopping Could be the Next Big Thing in Kenya and Africa: Jumia on Talking Business Africa – BBC World (Video)

UPS partners with Jumia to expand its logistics services in Africa

African e-commerce firm Jumia targets tech and user growth (Reuters)

e-commerce : Jumia Maroc s’attaque aux petites villes et zones rurales