Jumia expands delivery service to Nigeria

Jumia has expanded its logistics service, Jumia Delivery, to Nigeria while targeting other key markets including Kenya, Ghana, and Senegal.

The company said the expansion reinforces its role in enabling Africa’s e-commerce ecosystem through an enhanced logistics backbone. The move, which follows a successful implementation in Ivory Coast, is another avenue to deepen revenue sources as the company targets profitability within the next two years.

Francis Dufay, chief executive officer of Jumia, said, “Africa’s growing digital economy demands robust and efficient delivery services, and we are excited to introduce Jumia Delivery as a reliable solution to improve last-mile logistics.

“The introduction of Jumia Delivery in Nigeria, following our success in Côte d’Ivoire, is a major step forward in addressing logistics challenges and meeting the evolving needs of both individuals and businesses.”

Jumia Delivery will enable third-party sellers to ship parcels through Jumia’s established delivery fleet and distribution network. The company earlier noted that its network has seen increasing penetration in rural and upcountry regions, with orders from these areas accounting for 58 percent of total orders in the first quarter of 2025.

The launch in Nigeria leverages Jumia’s existing logistics infrastructure, which has grown significantly, according to the company. This initiative represents a strategic pivot for Jumia, following a period focused on cost optimisation. Now, it can use its assets to generate additional income as part of its path to profitability.

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